Behind the scenes of the Seetroën partnership!
In July 2018, this video made the rounds of the web:
A global buzz that generated more than 20 million views and 10,000 orders in a few days! A look back at the launch of our partnership with the French manufacturer Citroën .
Initially, a simple communication operation
When thinking about an idea of communication during departures on summer holidays , the BETC agency imagined for its client Citroën an operation focused on the on-board experience , and more specifically on passengers. A regularly degraded experience for nearly 40% of car passengers due to motion sickness . It is therefore natural that we were contacted and that we proposed the Boarding Glasses solution to meet this challenge. All that remained was to adapt the style of these glasses to the world of the manufacturer, cleverly name the model " Seetroën ", and produce an advertising spot. Then finally launch the operation on social networks to promote the fact that Citroën also cares about passengers when competitors focus on the driver.
Thanks to Boarding Ring technology !
Today a worldwide best seller
With orders coming in from all over the world, the initial collection of 100 pairs sold out in minutes . Faced with this massive traction, the marketing operation has become a real commercial success. Today, more than 20,000 pairs of Seetroën have been distributed, and are used daily with satisfaction !
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